You’ve just brought a new customer on board. Congratulations! The new client-agency relationship can be an interesting time for both parties. However, it’s important to make certain you construct a solid partnership from the start.

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Research indigenous R3 revealed that the sector average because that the size of a client-agency connection is 3.2 years. It additionally showed the the average length of the 40 best client-agency relationships is 22 years. A great relationship has tendency to an outcome in the loyalty of business.

Every agency dreams of having a successful, long-lasting connection with your client. And also every client wants a solid company partnership. So, exactly how do friend make sure you’re set up for success from the start?

Here are five aspects needed for a successful client-agency relationship.

1. Transparency and also honesty

It’s vital to remember the both next – the customer and the agency – play a critical role in a successful relationship. And also the ideal partnerships have complete transparency top top both sides.

Be upfront around things like your agency’s approach and compensation arrangement. Meanwhile, clients should be candid around their objectives and budgets. Back it might be challenging to technique some topics, pointing out them front of time guarantee both parties room on the very same page and prevents misunderstandings native happening later on down the road.

When it concerns client-agency communication, honesty is the best policy. For instance, don’t be afraid to phone call a client if you think an aspect or ide doesn’t align v their as whole vision, or if it’s daunting to execute. It’s far better to permit them recognize upfront during initial plan versus telling them more into the process.

The exact same goes for clients. They have to feel comfortable expressing disappointed or even happiness with a task result. Keep the lines of communication open.

2. Consistent communication

Communication is a far-reaching part that the client-agency relationship. It’s crucial to connect with clients regularly. Nothing provides a client uneasy more than no hearing from your agency.

For instance, save clients in the loop v the standing of their tasks or campaigns. Involve castle in the procedure so they have actually the possibility to ask questions and also request transforms early on, fairly than as soon as you’ve completed most of the work.


Be sure to collection expectations in ~ the start regarding how clients can contact you and also how typically you’ll touch base. This can include scheduling weekly phone call to comment on projects, answering emails within a set time, or sending monthly project reports.

When you enter into a new relationship v a client, they must understand what level of contact to expect and what you’ll need from them to save things moving.

3. Knowledge of each other’s business

Both the customer and the firm must have a an excellent understanding of every other’s operations. Knowing just how one an additional does business will affect the result of a project.

If girlfriend don’t have a an excellent understanding of her client’s business, they’ll likely finish up disappointed v the job-related you’ve done. It’s your obligation to ask the right questions to obtain to recognize your client and your business.

Before girlfriend can assist clients resolve their problems, you have to know how their industry works. The an ext you learn around them, the much more you boost your odds at building a long-lasting client-agency relationship.

Likewise, encourage clients to participate totally in the client onboarding process, so you have the info you should learn about their business.

4. Feedback native both sides

All trusted relationships call for honest and regular feedback, and the client-agency connection is no different. Without feedback, neither party has the opportunity to get insights and make improvements.

Agencies deserve to facilitate the conversation by sending an yearly assessment that permits both the customer and firm to give one one more feedback. This way, no one is in the dark.

5. A solid content approval process

Content approvals are a massive part of the client-agency partnership. Before starting any work with a client, it’s an important to set up one approval process. Otherwise, things can obtain out of hand fast.

Relying top top email and spreadsheets for client approval and feedback have the right to be time-consuming and also overwhelming, eventually impacting the client-agency relationship in a an adverse way. No one wants to spend many of your day sending emails ago and forth. Plus, it’s difficult to keep up v who has looked at what and see which contents is 100% authorized for posting.

A tool prefer Gain, however, can aid save girlfriend time and streamline her team’s workflow. You can create “Approval Workflows” so that your content instantly moves from breeze to published. Your team and clients can likewise see previews, so anyone knows just how the content will look as soon as it goes live.


A reputable content approval process prevents clients from forgetting around approvals, ensures deadlines room met, and also things operation smoothly – all of which add to a successful client-agency relationship.

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Building successful client-agency relationships


Partnering through a new client is exciting. However, it’s finest to stop diving headfirst into the relationship. Take the time to emphasis on these crucial elements from the begin to boost your possibilities of a effective client-agency relationship.