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"https://stayinfiji.com/the-lexus-and-the-olive-tree-pdf/imager_5_4221_700.jpgA brilliant guide for the here and also now."https://stayinfiji.com/the-lexus-and-the-olive-tree-pdf/imager_5_4221_700.jpg---The new York Times publication ReviewIn this lively portrait of the brand-new business world, thomas L. Friedman shows just how technology, capital, and information space transforming the an international marketplace, leveling old geographic and geopolitical boundaries. Through bold reporting and also acute analysis, Friedman dramatizes the conflict in between globalizing forces and also local cultures, and also he shows why a balance in between progress and also the conservation of ancient traditions will ensure a better future because that all. The Lexus and also the Olive Tree is one indispensable look at at strength and large change in the period of globalization.


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This publication was created some 20 years ago. That was when the autumn of the Berlin wall and the dissolution of the Soviet Union were still new on everyone’s mind. The prevailing mood was one of euphoria, v democracy having triumphed end totalitarian rule, capitalism end communism, and cost-free trade end protectionism. Reviewing his publication now with the advantage of hindsight, ns am afraid my comments might not be completely fair come the author.The writer gives great introduction, with a brief but clean account the the 1997/98 financial crises, explaining how the crash of the Thai baht would bring about financial woes worldwide. He defines how the huge power that the ‘Electronic Herd’ (investors worldwide who are closely linked electronically) holds guide over global finance and also economics. The goes on to explain a brand-new world order in finance and geopolitics, which the calls a ‘Golden Straitjacket’, brought about by the breakthrough in globalisation that has hit the civilization at lightning speed. Transparent his book, he provides good insights on the effects of globalisation, how a nation should adapt, who leads the civilization in the process, and the duty he sees the America plays.As a journalist specialising in international affairs, the author quotes broadly from his worldwide experience. That writes, nevertheless, indigenous an basically American perspective. The sees America as a leader and facilitator in the process of globalisation. What he could not foresee in 1999/2000 is the in 2019, his country has do an around turn on free trade. The current US administration is slapping tariffs on China and the EU left and also right, reneging on trade (and even nuclear) agreements previously signed, and also actually putting up a physical wall surface on the border through Mexico.One area the the author has not covered adequately is backlash to globalisation. (I am speak this v the benefit of hindsight, of course.) His discussion of backlash is extended in one chapter, which I uncover too brief. Problems which plaque the us today, such together a widening gap between the rich and also poor, lot needed cultivate and assist for displaced workers, renewal of protectionism, etc, are only touched ~ above briefly.As regards format of writing, the author writes in a manner the is down to earth and easy to understand. His frequent use of metaphors (eg Lexus, olive tree, electronic Head, golden Straitjacket) offers vivid imagery that makes his book interesting come read. The does go a little bit too far here and also there, though. Terms such as ‘globalution’ and also ‘globalutionary’ are quite too much a mouthful, i find.In all, a publication that is exciting reading even after 20 years.