Whether it’s with social media marketing, email campaigns, pay-per-click (PPC) advertising, push releases, or a media advisory, there space a range of ways for carriers to encourage their service in the digital world. 

In this blog post, we’re concentrating on push releases and media advisories, in particular, together they’re two options companies have the right to use to develop brand awareness, drive website traffic, create leads, and more.

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What’s a push release?

A push release is a compelling and concise news story that’s commonly written by a public connections professional and also distributed to targeted media resources to announce miscellaneous newsworthy. 

The goal of a press release is come secure coverage from pertinent publications and stay in front of a company’s target audience. 

Press releases deserve to cover necessary news together as:

The relax of a special reportA company milestoneA brand-new product announcement/launchA brand-new round of fundingAnnouncement of a new executiveAnd lot more

No issue the announcement, when written correctly, press releases should resolve the who, what, where, when, why, and also how.

These are generally referred to together the 5 W’s + How, which consist of the foundation of the inverted pyramid.

The reverse pyramid is one integral piece in the in its entirety press release layout puzzle, i beg your pardon works with each other to maximize the performance of a company’s capability to not only reach their target audience, but the media as well. 

What’s a media advisory?

A media advisory isn’t a complete story. That a one-page description, an invitation to the push to attend an event you’re hosting, and also includes the most important details the the event. 

The event could be a press conference, grand opening, book signing, live demonstration, and also so on. 

Creating and distributing a media advisory is a great way to create a buzz about your event and encourage the media and also journalists from relevant publications to attend together well. 

As pointed out before, a media advisory has only the most vital details. If did you do it never created a media advisory before, below are part tips to consider:

Media Advisory Must-Haves

At the optimal of the page, form MEDIA ADVISORY in a large, bold font. 

On the left-hand side, incorporate the date of the alert and also the following contact information:

Company nameYour first and last nameEmail addressPhone number

Just together you would layout a push release, usage the 5 W’s to resolve the most essential details. 

When you placed these facets together, her media advisory must look something favor this:


4 key Differences in between a push Release and also Media Advisory

Now the we have actually an expertise of what a press release and also a media advisory are, let’s take it a look at at 4 main differences in between the 2 to assist you leverage the right method for your following campaign.


A media advisory is a quick and also concise outline that’s designed to encourage attendance at an upcoming event.

Press releases, top top the various other hand, can promote or recap one event, or as pointed out before, share a newsworthy firm update. Push releases highlight the most crucial details and provide information about the business, as well.


A press release need to be between 400 come 500 words, if a media advisory is typically about 100 come 150 words. 


When friend send an invitation to a birthday party, for example, you desire to perform so with enough time for human being to examine their schedules and also save the day for your event. The exact same notion applies to a media advisory, which must be sent out to media outlets well prior to the date and also time of your business’ event. 

Media advisories need to be sent twice. The first should be sent out 5 – 7 days before the event and also the 2nd should be sent out the day prior to the event to serve as a reminder.

Press releases, on the various other hand, don’t need to be tied come a specific event, which creates room for the timing of distribution.

To that point, the number of press releases a organization sends is arbitrarily on its distinct marketing goals.

It bring away consistency and analysis of data to i found it the finest days, times, and also the frequency to effectively distribute push releases for her company. 


Press releases are spread widely via push release distribution services on the wire. But because media advisories act like an invitation, they’re dispersed to appropriate reporters and journalists in the neighborhood media.

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If you’d choose to learn much more about the worth of push release distribution and the production of media advisories, call us this day to speak with among our PR Strategists.

Maria Marchewka Maria Marchewka is a Digital Marketing Strategist in ~ stayinfiji.com. Maria is an knowledgeable copywriter, society media marketer, contents creator, strategist, and project manager. She firm belief in gift a practitioner and also not a preacher that marketing ideas has placed her in a position to help companies develop brand awareness and connect with their target audiences online.